Everyone can easily recognize Gucci's brand with the legendary interlocking "GG" logo. The owner of small luggage store in Florenza, Italy, after working several years in England, came back in 1921 to create master craftsmanship producing high quality leather goods. His name was Guccio Gucci (the double G). In a few years, the Gucci label had tremendous success attracting customers with different luxurious leather-made items such as handbags, gloves, belts and shoes with innovative designs. Since then, Gucci started to introduce his presence as a label of luxury.
Gucci products were cherished by many celebrities of the time and became a part of the permanent collection of the Metropolitan Museum and Costume Institute in New York. Gucci production represents the great classics in new colors and shapes. Today Gucci combines a natural and a new luxury materials while keeping the legendary traditions of highest quality brand. The double G logo on eyeglasses, various accessories, dresses and leather goods indicate the modern tendency in fashion and art.
These days, Gucci increases and diversifies his production using modern technology and innovative ideas of Gucci's in-home designers. Fashion designer Tom Ford, in the short time of his career, could dramatically change the fashion style from more classic to sensual and luxurious with modern edges. With Tom Ford, Gucci became the preferred choice for women and men who think that looking sexy is an importnat part of social interaction. Today's creative Director, Frida Giannini, keeps the great traditions of Gucci to be the leading position of fashion where Gucci has always been.

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